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"How to Grow Your Business"
Hairborn understands as a result of the times we live in more than ever people are looking for new ways to earn income. To address this need Hairborn has put together a mentorship program that would allow the participant to start two new Businesses for the price of one.
Join our mentorship Program and become and Import/Export Wholesaler and become a founding distributor of EcoRiche Global Plant-Active Haircare Line
Areas of Training:
Setting Up Your Company
After completing this module, participants will have the knowledge necessary to establish their Hair extension importing business. This includes:
· What type of business do you want (online/drop shipper/retail store/Kiosk)
· Selecting a name for your business
· Choosing the legal structure for your business
· Register your business
· Apply for federal and state Tax ID #s
· Apply for licenses and permits
· Business banking
Branding
After completing this module, participants will understand the basics of building an effective brand. This includes:
· The importance of building an effective brand
· The three phases of brand building (brand strategy, brand identity, brand marketing)
· Discover the purpose behind your brand by asking 4 questions
· The Golden Circle concept
· Research competitors
· Determine your brand’s target audience
· Establish a brand mission statement
· Outline the key qualities & benefits your brand offers
· Form your unique brand voice
· Let your brand personality shine
· Build a brand story and messaging
· Create a brand logo & tagline
· Integrating your brand into every aspect of your business
· Staying true to your brand
· Packaging
Marketing
After completing this module, participants will be able to devise and execute an effective marketing strategy. This includes:
· Marketing defined
· The difference between marketing and advertising
· Your marketing Plan
· Social Media Marketing for your Brand
· Mobile Marketing and Advertising for your Brand
· Advertising is not Public Relations
· Importance of Advertising
Hair Knowledge
After completing this module, participants will gain a better understanding of the hair extension fundamentals needed to make informed inventory decisions. This includes:
· What kind of hair do you want to sell (Indian hair, Brazilian Hair, Chinese Hair, Malaysian Hair, Burmese Hair)
· Know your product
o Understanding the difference between temple and gathered hair
o What the numbers and letters mean
o The difference between one directional vs multi-directional
· Checklist for selecting the best hair
Communicating with Factories
After completing this module, participants will develop the communication skills to effectively communicate with factories. This includes:
· Common Communication apps used to communicate with factories
· Email Etiquette including cultural norms
· Understanding the pricing charts
· Measurements and conversions required to purchase
· The Performa Invoice
· Making secure payments
Prepping the Hair
After completing this module, participants will gain the skills needed to properly prepare newly imported hair for sale. This includes:
· Unpacking the hair
· Separating and Tagging
· Reconditioning Process
· How to dry reconditioned extensions properly
· How to recognize bad bundles and what to do with them
Hair Distribution
After completing this module, participates will gain insight into the skills needed to maximize income
· Best practices for retailing
· Best practices for discounting to stylists
· Best practices for wholesaling
Setting up Merchant Services
After completing this module, participants will gain better understanding of merchant services. This includes:
· Explore different merchant options
· Assess and select the best merchant service account for your business
· When to setup a traditional merchant service account
· Understanding the merchant service fees
· Checklist for selecting a merchant service vendor
Shipping
After completing this module, participants will gain the knowledge needed to understand the shipping process. This includes:
· Understanding the pros and cons of various shipping vendors.
· How to select the best carrier
· How to ship locally within your city
· How to ship to other states
· Understanding the international shipping process
· Best practices for recognizing and avoiding fraudulent purchases.
What you get:
2 Businesses for the Price of 1
1) 8 interactive zoom classes that will be recorded and made available.
2) My private Sources where I make the hair purchases with a bonus of being Grandfathered into the rates that I have established by being a preferred distributor for the last 17 years.
3) Color Ring
4) Texture Ring
5) Wig purchasing charts
6) Notebook with factory rates for the hair in kilograms converted to ounces.
7) Read made order forms for wholesaling
8) Sixty-day availability for 1 on 1 conference calls or zoom meeting. (Must schedule and appointment.
9) My preferred domestic vendor list, which all the companies I do business with here.
10) Automatic Enrollment into EcoRiche Global, which is a new Startup Relationship Marketing company that distributes Plant Active haircare and wellness products.
11) $599 retail value of products
Cost: 10,000.00
Payment: $5,000 down to reserve your space (Bank wire only) and $5,000 due 5 days before training.
We are currently accepting only 5 trainees.
Date: October 25th or when the 5 spots become filled, we will begin training, whichever comes first.
Contact info:
Dondi Martin (404) 429-2329
dondimartin@hairbornexpress.com
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